As our 'Primer Project' in Graphic Design Senior Studio, we were tasked with choosing our own project for our instructor to see where everyone was at as far as skill and interest. As I have always had a love for brand identity and so of course I chose to develop a brand identity with a fully mocked up example of the accompanying subscription box.
For this, I designed the logo, business cards, letterhead and envelopes, as well as product labels for the lotion tube, candle, spa socks, tea can, and bath bombs. To make the identiy and packaging cohesive, I designed a pattern to line the inside of the box, the inside of the envelopes, and then also included pieces of that design in the rest of the packaging. I also included a mug, loose leaf tea stirrer, and a Himalayin salt lamp as examples of little bonus gifts to make this a full relaxing experience subscription box.